In today’s hyperconnected landscape, social media plays a pivotal role in shaping brand perception, driving engagement, and fostering community.
For Speakerbus, a provider of mission-critical voice communication solutions, our social platforms were not just channels for promotion, but vital touchpoints for connecting with clients, partners, and industry stakeholders.
This portfolio listing provides an overview of Speakerbus’ social media footprint. It evaluates performance across key platforms.
The marketing team post a range of topics related to financial services, aiming to build trust while offer insight in to changing markets.
Recent posts have pointed followers to new regulations, AI, cloud adoption, product updates and support.
In addition, we use video when budget available to further increase engagement.
By understanding how our brand is represented online, we were able to refine our strategy to amplify visibility, support business objectives, and reinforce our position as a leader in trader voice and financial communications technology. As a niche B2B firm we specifically target LinkedIn, with a small footprint on Twitter and YouTube.
X ‘Twitter’
For this firm I maintained a limited presence on Twitter. However, we see limited engagement.
They did not pay for the premium X service, so I did not have access to wider analytics.
